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The landscape of qualitative research has witnessed profound transformations, evolving from the days of notetaking to leveraging the sophisticated capabilities of generative AI. This journey reflects not just technological advancements but also multiple paradigm shifts in how researchers approach, analyze, and interpret qualitative
Read MoreYou may have come across the quote: "If I had asked people what they wanted, they would have said a faster horse." Although often attributed to Henry Ford, there is no evidence that he actually said it. The essence of the quote is that true innovation goes beyond customer input. While customer input is generally important for product development,...
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